We build the human layer of AI, from Nairobi.

AI models learn from labeled examples. We make sure those examples are right, and that the people creating them are trained, fairly paid and growing in their careers.

Our story

A company built around quality and people.

We started as a small team of annotators who saw two problems in the industry: clients receiving inconsistent data, and labelers doing careful work without training, feedback or a path forward.

So we built a company around both. Every labeler is trained and certified before touching client data, gets feedback on every reviewed batch, and can move up from annotator to QA reviewer to project lead.

Today we work with AI teams in Europe, North America and Africa on computer vision, language and speech projects.

Founded

Nairobi, Kenya

Workforce

Remote labelers across Kenya

Supported by in-house QA reviewers and project leads.

Clients

AI teams worldwide

AI startups, research labs and enterprise ML teams.

Languages

English & Swahili

Plus several regional languages.

What we stand for

Principles that shape how we deliver.

01

Accuracy over speed

We'd rather renegotiate a deadline than deliver data that quietly hurts your model.

02

Fair work

Transparent pay rates above the local living wage, paid weekly, with no hidden deductions.

03

Growth for labelers

Paid training, certifications and a clear path into QA and project leadership.

04

Care with data

Access controls, NDAs and wellbeing support for anyone reviewing sensitive content.

We invest in people, not just production capacity.

Many annotation projects require specialized knowledge. We provide project-specific training, guidelines, practice tasks, assessments and feedback to help qualified candidates understand the work before entering production.

T.01

Project Training

Learn the specific annotation guidelines and workflow.

T.02

Practice Tasks

Work through examples before production.

T.03

Quality Feedback

Understand mistakes and improve accuracy.

T.04

Skill Development

Build experience across data types and AI workflows.

T.05

Career Progression

Move into reviewer, QA, team-lead and operations roles.